LOS TATUAJES DE UNA MORRA
We curated Claudia Flocco's portfolio into an intimate, judgment-free brand universe — backed by a high-flow digital storefront and WhatsApp booking funnel. No cold street-shop bravado: macro needle precision, natural documentary, and a lavender-indigo aesthetic engineered for women seeking delicate, meaningful ink.
A SANCTUARY, NOT A SHOP.
Reimagining the Encounter
Traditional tattoo shops are often intimidating, loud, and culturally opaque. Claudia's practice is the opposite: "Un espacio tuyo. Seguro, femenino y sin juicios." We built every touchpoint around welcoming, unhurried respect.
Curating the Visual Narrative
No generic flash sheets. We curated raw captures into a focused library — fine-line botanicals, surrealist eye-mushrooms, delicate wildlife — paired with low-key documentary of Claudia at the needle. Technical mastery meets human warmth.
The Zero-Friction Funnel
Artists drown in chaotic "how much for this?" DMs. We engineered an intentional funnel: transparent 4-step scheduling, upfront deposits ($500 MXN), aftercare FAQs, and pre-filled WhatsApp links filtering inquiries into booked consultations.
THE ATELIER ARSENAL
Every photograph, token, and interface element was selected to balance fine-line precision with intimate hospitality. Explore the core assets below.
The Dual-Narrative Carousel
Instead of a static hero, we engineered a 7-slide carousel alternating between candid portraits of Claudia at work and macro captures of finished fine-line ink. Visitors instantly grasp both the artist's focus and the delicacy of the outcome before scrolling.
Hands at the Needle
Black nitrile gloves, wireless rotary pen, and microscopic stipples on skin. We directed photography to highlight deliberate, steady hand control—reassuring clients that fine-line work requires genuine surgical precision.
Curated Fine-Line Works Archive
Rather than intimidating street flash sheets or an unedited Instagram feed, we combed through raw client captures to curate nine standout masterworks. Browse the horizontal vault below to explore single-needle floral, script, and surrealist pieces without having to scroll past all of them.
The 4-Step Booking Protocol
We replaced haphazard back-and-forth Instagram messaging with a structured, reassuring 4-step commitment funnel:
// INTEGRATED WITH TRANSPARENT RESCHEDULE & CANCELLATION BOUNDARIES
Design System & Tokens
A bespoke color architecture designed to feel modern yet deeply calming, pairing brutalist precision with emotional safety:
Pairing Clash Display (confident, geometric, contemporary) for bold titles with Source Serif 4 (editorial, warm, readable) for intimate editorial copy.
Atmosphere as Brand Moat: Low-Key Sanctuary
What sets Claudia apart isn't just the cleanliness of her single-needle strokes—it is how the client feels on the table. Captured under direct studio lamps with deep ambient shadows, this documentary frame became the visual anchor of the digital experience: serious craft, gentle human care, and absolute sanctuary.